Marketing Proposal for Daimler Chrysler Essay Example | Topics and Well Written Essays - 1250 words

Marketing Proposal for Daimler Chrysler - Essay Example Based on Daimler Chrysler dataset it is been found out that there was a declined car market trend from 1990 to 2004. In 1990 there was a value of 23.9 percent while in 2004 there was only 18.3 percent. This gives a wake-up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital. The objective & goal of this research is to determine there is a significant difference between the Consider Buying Dodge Viper and selected variables such as: Faddish; Carefree; Paranoid; Conscientious; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty, with Daimler Chrysler Informational Data. Daimler Chrysler dataset has a declined car market trend from 1990 to 2004. In 1990 there was the value of 23.9 percent while in 2004 there was only 18.3 percent. This gives a wake-up call to the companies under Daimler Chrysler. They checked the importance of styling and prestigious promotion to the market. And they find a way on how to attract yuppies crowds. They made a new exciting designed car without looking the shortage of capital. There were 400 rows and 31 columns in the informational data. The researcher made clusters based on his common sense. These clusters were categories based on Faddish; Carefree; Paranoid; Conscientious; Irresponsible; Positive outlook; Pro-active; Responsible parenting; and Patriot/ Loyalty. Sample Size: Clustering the dataset through commons sense, then after clustering the researcher calculated the mean of every cluster, the results will be used in multiple regression for determination of the predictor's elasticity. This section presents the analysis of the data on the study to find out if there a significant difference between the Consider Buying Dodge Viper and selected variables.