Family in the play Essay

The issues of parentage and family are profoundly of paramount importance in the play The Importance of Being Earnest by Oscar Wilde, both as primary forces motivating the plot and as subjects yielding philosophical speculation and debate. Parentage can be defined as the group of individuals descending from a common ancestor and in Victorian England the issue of parentage was largely touched upon. In fact, appropriate parentage was a key to proving ones place as a member of the upper class of that particular era. Through his work, Wilde attempts to express his views on the matter through his so called â€Å"trivial comedy for serious people† and these views, along with integrated examples from the play itself, are what will form the basis of this essay. The issue of family is introduced from the very first Act, where we observe Algernon Moncrief expecting a visit from his aunt, Lady Bracknell, and her daughter Gwendolyn Fairfax. Even though Algernon has devised the act of Bunburying so as to be able to avoid confronting his family members in order to keep up appearances he agrees to meet Lady Bracknell for tea, even arranging for cucumber sandwiches to be made specially for her visit. The extended cucumber sandwich joke further exemplifies the superficiality of Algernon’s relationship with his Aunt when without realizing it; he steadily devours all the sandwiches that have been meticulously prepared for her visit. The arrival of Algernon’s kin, towards the middle of the first Act is signalled by the sound of the electric bell in a way that â€Å"only relatives, or creditors, ever ring in that Wagnerian manner†, according to Algernon. When Gwendolyn and her mother arrive the issue of parenting immediately comes to the foreground. Lady Bracknell immediately urges her daughter to join her in the kindest of manners: â€Å"Won’t you come and sit here, Gwendolyn? † in an attempt to keep her at her side. Her domineering nature, even over her own daughter, is exposed once again when, rather than asking as before, she states â€Å"Gwendolyn, you will accompany me (into the music room)† . Nevertheless, as in mother-daughter relationships of the present day, children always defy their parents and Gwendolyn does so by intentionally staying behind so as to confront Jack about their relationship. Gwendolyn’s determination and conduct during her brief encounter with Jack does show evidence of her mothers affect on her. Therefore, it is proven true that as stated in one of the most famous witticisms of the play â€Å"All women become like their mothers. That is their tragedy†. Nevertheless, the instance during the play where the notion of parentage proves pivotal is during Lady Bracknell’s â€Å"interview† of Jack, so as to see if he would make an eligible husband for her daughter. Here, it is noticeable that even though Lady Bracknell is willing to negotiate with Jack on his political beliefs, hobbies and rather â€Å"unfashionable† place of residence she condemns his marriage to her daughter unless he manages to â€Å"produce at any rate one parent, of either sex, before the season is quite over†. To back up her decision she further clarifies that neither herself nor Lord Bracknell would ever allow their only daughter â€Å"to marry into a cloak-room, and form an alliance with a parcel† as she sweeps out in majestic indignation (as designated by Wilde’s stage instructions). On the basis of Lady Bracknell’s words and actions, it is evident that the fact that Jack was abandoned as a baby without any indication of which family line he descends from excludes him as a potential husband for Gwendolyn, proving just how significant parentage was in the Victorian era. It is common knowledge that above all else both parents and family are responsible for the upbringing of their children by setting the right examples. When crafting the character of Cecily, Wilde depicts the norm that occurs when one loses his/her relatives at a young age. In this case, even though Jack is not Cecily’s blood relative, she is his ward and he -apart from being as her legal guardian- acts as her father figure. Out of sheer respect Cecily addresses him as: â€Å"Uncle Jack† and her gratitude is even more evident in her engraving on his cigarette case: â€Å"from little Cecily with her fondest love†. Ward’s were not uncommon in the Victorian era as mortality rates were high and the average life span was a little over 50 years, but Cecily differs from Jack in the sense that she knows which family line she descends from. To conclude, it has been confirmed that the notion of family and parentage is influential throughout the play. First, it is what drives Algernon to the act of Bunburying. Second, it causes ideals to be projected from mother to daughter (from Lady Bracknell to Gwendolyn). Third, the absence of parentage in Jack’s case constitutes a barrier to his marriage to Gwendolyn and finally in Cecily’s case the absence of her family augments her relationship to Jack, as his beloved ward.

OD Interventions Essay

  To have a visual study on an organization, one company was chosen as Interport Global Logistics Pvt. Ltd. The visit helped on to take a close look on the company’s various aspects. PROFILE One of the most professional solution providers in the logistics industry IGL has come a long way since its inception. Established in 1991 by current Chairman & Managing Director Mr. Sham Bendre mainly to cater to local transportation services IGL gradually expanded to encompass critical services like Warehousing, Stevedoring, Custom Broking, Forwarding, Project Cargo Handling, NVOCC, 3PL logistics and Export/Import consolidation. Today, IGL has established offices in major cities and ports in India with warehousing facilities and transport equipment to handle any cargo independently. The company also has access to major international ports through its branch offices. Continuing with its tradition of growth and excellence, IGL acquired freight forwarding NVOCC Company in May 2000, thus strengthening its core competencies. The Company is now a registered multimodal operator, operating under own Bill of Lading, IATA, FMC OTI License holder and Custom House Clearing Agent. IGL Bill of Lading is insured with the British Marine Luxembourg SA Marine & Transport Intermodal Cover. IGL is accredited with the prestigious ISO 9000:2000, ISO 14001:2004, ISO 18000:2007 Certification. MISSION Our mission is to provide economical and efficient logistic services to our clients helping their business to become more profitable and competitive in the global market place. IGL is one of the leading service providers for total logistics requirements in India. Our door-to-door services are available at load ports and discharge ports. VISION To provide professionally managed reliable â€Å"One Stop, Door-to-Door Global Logistics Solutions† with commitment, dedication and promise to maintain and enhance the quality of services at realistic costs.  values Customer Focus We listen and anticipate your needs We are easy to do business with We deliver on our commitment and strive to exceed expectation Ethics & Integrity We believe in being honest and truthful at all times We are committed to the training and development of our people We instill trust and loyalty from our suppliers Quality & Innovation We aim for total quality in all we do We are constantly innovating with new id eas and technology We have a policy of continuous review How can we help? We will take nothing for granted! We believe in providing a dedicated customer service manager who will become fully conversant with all your needs and who will work closely with you in identifying opportunities for further cost savings. We will adopt a consultative approach of listening to you in order to fully understand your business requirements before identifying the solution that is right for your business. Our services and pricing structure are based on innovation and on the fair and equitable assessment of the market. CORPORATE TEAM Well-experienced and qualified young executives ready to work round the clock and available for their clients. Operation executives posted at Ports/CFS are well versed with port and custom procedures. Our success is our TEAMWORK. The team comprises of seasoned professionals who are highly skilled in the field of communication, documentation, operations management, export packing, transportation, inventory/supply-chain management and project management. They value hard work, dedication and integrity in all tasks at hand. These qualities, combined with up-to-date knowledge of the past, current and potential logistic issues places the company in a best position to provide the client with the most successful logistics solutions in the Indian market. Our business associates around the world enable us to weave a global network that integrates with our promise to deliver your goods effectively on time every time. Our clientele includes a broad spectrum of personalities from the business world ranging from small exporters & importers to large Multinational Corporations moving major volumes of freight worldwide. ORGANIZATION CHART . FROM THE MANAGER’S DESK The managers have a very positive attitude towards the aim and welfare of the company, they share their thoughts – â€Å"Our employees are our biggest strength in delivering optimum solutions to our clients. † â€Å"Having entered the 20th year of operations, IGL has come a long way since its inception in 1991 and now regarded as one of the most professional logistics solution providers in the industry. We meet challenges head on with our unique professional skills, teamwork, hard work, resilience and innovative strategies while maintaining a positive attitude throughout and following the best practices. As a result we have positioned ourselves as an aggressive and dynamic â€Å"total logistics solutions door-to-door service provider† with a worldwide coverage. While budgetary planning and cost control has always been paramount to modern business management, many important business decisions need to be assessed and analysed in terms of logistics. Therefore, our mission has always been to provide economical and efficient total logistics services to our clients to enable them to make their products more profitable and competitive in the fiercely competitive global market place. We will continue to play to our strengths and work with you to ensure that we continue to serve our clients innovatively and effectively to build long-term relationships. And, finally, we want our investors to be secure in the knowledge that their investment is in a sound company that adheres to the highest levels of financial and corporate governance and delivers a reasonable rate of return on capital employed. † OUR PRINCIPLES INDEPENDENCE: IGL is a closely held, independent organization that bases its code of conduct on the traditional values of an Indian family. In setting our aims and ambitions for the future, the managing team at IGL believes that mutual trust must exist between our clients, staff and partners to ensure success. It is with this concept that the people at the helm feel assured of having established stable, sound foundation for the future. EQUALITY: To achieve its ambitions, the Company has determined that equality in all respects must prevail throughout the company so that staff, our most important asset, can act freely with confidence in their own ability. RESPONSIBILITY: The purpose of our group is for planned, sustained growth within the accepted parameters of ethical business resulting in a long-term relationship with our clients and the well being of our staff and partners. CORE SERVICES Freight Forwarding IGL has a well-established global freight and trade network, offering a single-source solution to manage and transport freight. With an extensive team of experts supervising operations, IGL offers the best-fit customized solutions with its unparalleled access to a vast agent network of air, ocean, rail or road transport facilities. All of which provides its customers with faster and wider access to vital markets globally. What’s more is that, with the large volumes it handles, IGL is also able to offer to customers extremely competitive freight rates across multiple locations. Our Unique Selling Prepositions are: Single Negotiable Documents. Our own Custom Clearance License register in all ports, ICD’s and airports. Door-to-Door Service to any worldwide destination. Ability to offer customized solutions based on individual customer requirements. Range of services that cover every aspect of supply chain solution. Wide international network of partners to expedite cargo movement. Excellent relationships with shipping lines to achieve priority shipping. Documentation Support System. Presence in co-related activities by partner companies, i. e. Shipping, Warehousing, Custom Clearance, Project Forwarding. 24Ãâ€"7 IVRS, on line Cargo Tracking System and SMS service Domestic and International Moving Services The movement household item is fundamental to the relocation process. Integrating the move into a total relocation package can help to reduce overall costs through savings on temporary living and storage arrangements. IGL consultants will work with you to design a complete door-to-door moving service to support you and your relocating employees. IGL ‘s professional moving consultants, packing crews and move managers will handhold your relocating employees through the move process to ensure that all logistical considerations are planned to perfection to ensure a successful and smooth relocation. IGL will arrange for all freight and transportation of household goods. IGL will help arrange for all necessary paperwork and customs documentation to fully prepare the household goods move for shipping. The IGL move manager will provide advice on any customs restrictions as part of the international move. The aim of the service is to provide a level of care that ensures your relocating employees and their household items arrive safely at their new location on time. Our Professional Moving services include: Pre-Move Survey and consultation Export/ Import Documentation support Professional packing of household goods in the home Transportation of household goods Customs clearance Delivery of household goods at destination Comprehensive All Risks Transit Protection NETWORK INTERNATIONAL INDIA

Reaction to Dante’s Inferno Essay

Reading Dante’s Inferno has been a challenge for me, especially at first when I didn’t understand some of the main themes Dante was trying to get across. My values are so different than those of Dante when it comes to the afterlife, it can be hard to read something that is so contradictory of my own beliefs. Once I understood that Dante was not being literal about the things he wrote in the Inferno it became a lot clearer to me that his main theme was that of controlling our own fate based on the choice we make to do the right thing or wrong thing. After I knew this, I realized that we really weren’t that different after all, because that idea appeals to me greatly. I first had to struggle to get past some of the obvious differences I feel about the afterlife, like the fact that I don’t believe in hell, in order for me to really appreciate the Inferno. Probably the main thing that happened to me that shaped my views about Christianity in general was when my cousin tried to scare me into becoming a Christian when I was about 8 years old. He convinced me that unless I started being an obedient Christian who prayed and went to church and read the bible regulary, I was going to be sentenced to a existence of burning in hell for eternity by God. That’s a lot to try deal with as a kid, especially if the person telling you this is someone that you look up to and have love and respect for. The older I got the more I resented not only my cousin for this, but that spread to all Christians in general. His approach was to make me believe in God as a sort of insurance policy so that I wouldn’t go to hell. After this experience I decided for myself that hell was quite possibly something that was made up by people to scare other people into believing what they wanted them to believe. I could not imagine that God would really want people to practice a religion out of fear, the idea just seemed a little out there for me. All my cousin accomplished in the end with me was to make me suspicious of any person who is Christian and anything that has to do with hell, and I don’t think that was his intention at all. I have since learned that not all Christians are like my cousin in their views and I’m generally quite accepting of anyone and their faith, as long  as they don’t try to pressure me into believing what they do. But to this day I still feel a little uneasy about anything that has to do with being punished by hell, so you can perhaps understand why it may have been a little hard for me to look past that in the Inferno. At first glance, the Inferno can just look like its just about people being punished cruely for the sins they have commited. But after a deeper look, it can be said that there is much more to it than just that. What really helped me be able to understand the Inferno a lot better was to understand that what Dante wrote about was not meant to be a literal interpretation of how he felt the afterlife was. He understood that it would be quite presumptuous of him to think that he could really know that. Whats important is to realize that Dante uses hell in this poem as a vehicle for expressing his views about the choices people make to either do good or do bad, and being liable for those choices. I definitely feel it is healthy to read things that vary from one’s own personal beliefs because it may bring up issues and ideas you hadn’t thought of before, possibly expanding your understanding of what you know thought you knew. It can help you learn and grow and not be stuck with certain views. Even if your values are not some how changed, I think it is still important to beable to go into something with an open mind and respect the difference of opinion. I do feel that after reading Dante’s Inferno that I have been given a new way to look at the decisions we make for ourselves in this life. Whether I believe in hell or not, I can completely appreciate this new perspective, and it makes me grateful that I was given the opportunity to read Dante’s Inferno.

New Christian Right in US Politics Essay Example | Topics and Well Written Essays - 4250 words

New Christian Right in US Politics - Essay Example 29, 2011). Despite the fact that these campaigners looked like their republican as well as autonomous corresponding persons in quite a lot of respects, the representatives with Christian Right ties were not mainly successful and were unsuccessful to form an operational coalition with the majority republicans on the mission. The centre of the crisis was the continuance by the communal traditionalists of a ‘foreigner’ point of view that toughened their pedant point of reference to civic dealings (Culver & Dorhauer, p. 43, 2007). The Christian Right has attained considerable representation within American communal life. Even though this sort of demonstration may have presented significant representative advantages, the force to protect public agency was acceptable as the way towards putting a stop. The objective of the Christian Right, stating generally, has been to alter American public strategy in the way of what are known as family or conventional standards. Despite the fact that researchers have collected many statistics on the communal as well as electoral foundation of the faction, they have given very small amount of facts with reference to its impact on civic strategy (Ishay, p. 59, 2008). The fundamental issue is whether Christian Right leaders have made an unbeaten shift from ‘foreigner’ to ‘insider politics’, or if they stay traditionalists who have yet to change completely to the traditions of politics. The coalition between right-wing religious conviction and traditionalist politics had an extensive derivation in American political life, and the alliance would grow so long as it carried on to provide the concerns of both accomplices. Subsequent to a series of strategy failures throughout the presidency of its former enthusiast, the movement appeared to fall apart during the 1988 drive for the Republican presidential selection (Meyers, p. 193, 2006). As a number of the original tycoons who had driven the movement stepped out of political activities, quite a lot of researchers were fast to mark obituaries with reference to this latest fatality of America's determinedly incremental political structure. At base, the conversion of the Christian Right portrayed by supporters of the next generation concerned the progress grip on pluralism. In the pluralist assumption of American politics, the utter variety of clusters functional within the political structure mainly prevents fundamental alteration. In the pluralist point of view, the structure progresses by small strides, motivated mainly by stress from groups that can create a centre of attention for adequate supporters by logrolling as well as vote trading to make short-lived common coalitions. Faced with this cruel truth, movements that come into politics, in search for radical change have to reconcile instead for additional modification by implementing the standards of alliance formation as well as conciliation (Butler, p. 193, 2006). For that to take place, non-transferable requirements have to be substituted by negotiating as well as by taking trade-offs into consideration. The substitute is marginalization along with the political wilderness. NEW CHRISTIAN RIGHT At its core, the Christian Right was the interest group of ethical re-establishment that recognized settled as a ‘give in’

Organizational behavior case study Research Proposal

Organizational behavior case study - Research Proposal Example This paper analyses the occupational stresses, work values and job satisfaction. It also analyses ‘male’ and ‘female model’ differences which was a concern for Stewart thinking the differences between these models. Isabel Stewart, a highly experienced corporate tax lawyer at Austin and March Law firm in Philadelphia, is concerned about a junior male lawyer who is able to secure some extents of better works and to take over ‘big deal’ cases. It is not the compensation paid that she becomes dissatisfied with, but feeling of competition with a very junior person in the next office makes her think negatively and sense of complex to work with a ‘male’ guy turns her more mentally stressed. Stewart is quite different in the ways she thinks. While dealing with matters, instead of intellectual appeal, she gives importance to works in career terms. Being aware of her managerial and decision making skills, Stewart always looks forward for opportunities to improve her skills further yet. Accepting the projects or works as opportunity can be regarded to be more right way than taking it as ‘favor doing’. Stewart realizes that as a lawyer, she could have satisfied the client saying ‘I would really like to do that project’. Moreover, those who succeed in their work are not just sitting for the work in the last minutes but take it as a challenge and they are neither irresponsible nor absent minded even in the cleanliness of their desks. Stewart realizes that successful people are very energetic in doing the projects. She feels that ‘male model’ is some sort of ‘challenge’ characteristic by which one seems to be attacking the work and then making it wonderful. According to her finding out, male model is frenetic style, by which they put much efforts and energy in way more quickly moving fast and jumping around. ‘To be specific’ in dealing with clients is as imperative as quality of the work. Stewarts finds that those guys

Summary for videos Essay Example | Topics and Well Written Essays - 250 words

Summary for videos - Essay Example Professor Bobo also notes that among the five drugs that have been classified as illegal, policy formulators have distinct cocaine as the â€Å"most illegal† yet scientifically, other drugs have worse effects on users. This is specifically because Black only deal in cocaine. According to Professor Bobo, the existing punitive law, coupled with the assumption that prisons and jails should be the primary reaction to crime, is racially designed. In the presentation by Professor Bobo, he points out key factors believed to be the main causes of cycles of crime as economic, cultural and political. Some of this includes intensive joblessness, poverty, and family breakdowns. All the way since 1960s, one in every eighteen Blacks has been in jail or in some form of criminal justice process. This makes the society in which the Black children grow in being unstable, with many of them having missed opportunities of obtaining college education and serving in military. It therefore follows that cycle of crime continue in the neighborhood. The presentation by Professor Bobo resonates so well with the situation in Chicago where â€Å"interrupters† reveal their side of the story and what they believe causes gang violence. In their pursuit of making difference, the experience by the interrupters reveal issues like lack of education, poverty and unsafe environment as some of the propagating factors of violence in their

Management 3000 Term Paper Example | Topics and Well Written Essays - 2000 words

Management 3000 - Term Paper Example However, achieving effective interpersonal skills is a process. The initial stage in the process of efficient interpersonal skills involves an individual’s understanding of self. It is common knowledge that, an individual cannot seek to understand others before effectively understanding self. After the individual has effectively understood self, the next stage involves understanding other individuals they work with. The next step involves understanding the team and its dynamics. Once an individual accomplishes these stages effectively, they are ready to manage and lead others in a workplace organization. In effect, the stages eventually lead to successful management and consequent productivity in the workplace. The journey to effectively achieving interpersonal skills starts with an individual developing self-awareness. Through self-awareness, an individual develops the ability to understand their own feelings, the reason for those feelings, and the impact of the feelings on their behavior (De Janasz, Dowd and Schneider 5). It is crucial to note that, feelings are crucial in guiding an individual to exhibit some reactions when they are in a situation. Case in point, in the movie Twelve Angry Men, one juror’s feelings about slum people as drunks and liars who fought all the time made him consider the suspect guilty since he was from the slum. In this case, the feeling about slum people this juror had, circumstantially led him to passing a guilty verdict without carrying out an effective and rational assessment of the evidence available. In a management career, self-realization and awareness are crucial and a manager should follow certain steps in order to achieve realization. The fundamental step towards the self-awareness process is creating a list of an individual’s strength. In effect, the individual should analyze and utilize these strengths in guiding their career

Arguing that owen shows the horrific and piterous nature of war Essay

Arguing that owen shows the horrific and piterous nature of war - Essay Example In this poem he portrays the futility of soldiers deaths and sufferings of men who are still alive, but know that death is â€Å"around the corner†. The message of this poem is that war is senseless, war brings only grief and constant tension to be killed. In contrast to this horrible picture of war reality, the other poem â€Å"The Send Off† depicts the departure of soldiers who have not been faced with reality of war. It is possible to predict that these young boys have heard a lot of battles and operations, but none of them can imagine the casualties of war-time. In both poems, Owen uses similar techniques to impress the reader and convey the message of the poems. His structural and stylistic devices reveal a variety of interpretations as to the meaning in the poems. The title â€Å"Futility† comments on the main idea of the poem, which means death of innocent people (soldiers) who can do nothing to protect themselves. The use of past tense underlines the fact that a soldier on the battlefield is dead and nothing can bring him back. The title â€Å"The Send Off† is an example of sarcasm which questioned the necessity of new deaths. Rural landscapes in â€Å"Futility† underlines that the common sense of a battle field cannot be explained through a personal interest of people taking part in a battle because a soldier means nothing as a subject but more as a tool of a battle field. In â€Å"The Send Off†, Owen uses the phrase â€Å"down the close darkening lanes† to depicts that even nature is against futile sacrifices. The use of â€Å"once† means that a person has only one life, which cannot be â€Å"restored†; it means that soldiers can never rise from the dead. The contrast between picturesque landscapes and deaths helps Owen to emphasize the futility of war-time. The pessimism of â€Å"The Send Off† unveils the outcome of soldiers’ departure when Owen questions the necessity of civic duty or â€Å"The Send Off† which is usually accepted and accomplished

Legal aspects of Nursing- Homework # 5 raquel Essay

Legal aspects of Nursing- Homework # 5 raquel - Essay Example Their testimony shows that the procedure for documentation of narcotics given was not keenly followed because most nurses did the documentation during their breaks and free time. It is shown that most of them documented when they had forgotten the number of patients given the narcotics. In the court, the suspended nurse can argue that the difference in figures may have resulted from forgetting the figures. I would have ruled in favor of the suspended nurse. This is because; there is no credible evidence that solely links the nurse to the missing drugs. From the evidence, the nurse has been diligently working for 25 years with no past records of such an incidence. In addition, the nurse was not found in possession of the drugs hence lack of solid evidence linking her to the drugs. The institution has enhanced patient safety by putting in place a computerized medicine cabinet. This cabinet ensures enhanced distribution and better monitoring of narcotics. The nurses were also required to document the narcotic usage and hence record the dosage, time, and method of administration. This shows that the institution was committed to the safety of its patients. The nurses are negligent in their duties. As a nurse, one ought to put the patient’s interest first by ensuring that records of the patient are properly kept for future use (Thompson, 2005). Lack of proper recording shows the unwillingness and laziness of the nurses to take care of the patients and therefore they are negligent. The organization must consider the failure of its nurses to do a proper documentation on drugs issued to patients. It must also look at ways in which close supervision is to be made on nurses so that they follow rules and regulations. In addition, in the case where nurses do not follow the guidelines of a physician and opt for IV route instead of IM injection, strict rules and supervision should be imposed. The defendants in this case are

Robert Rauschenberg's tactics Essay Example | Topics and Well Written Essays - 3000 words

Robert Rauschenberg's tactics - Essay Example Abstract expressionism refers to the art movement that emerged and gained impetus after the Second World War. It was considered as the first most important US movement towards the achievement of a global influence and power. The movement was aimed at positioning New York at the heart of the western world art; a position that was previously held by Paris. At the time that Abstract expressionism was gaining popularity in the 1950s, art in the form of combined manufactured goods was also on the rise. Artists had started to bring about changes in their art, inculcating household items and items of daily use into artwork. This type of art is seen in the works of Robert Rauschenberg, more specifically in his combines. His combines were the classic precursors of the Pop Art movement that Rauschenberg became interested in after the 1950s. Rauschenberg was an artist who entered art at the time Abstract expressionism was in its heyday after the Second World War. However, he came to reject that form of art. Leo Steinberg refers to Rauschenberg's art as a flatbed image surface since his art came to compromise of ethnic and cultural pictorial representations and related objects. Such a form of imagery and art were in an open conflict with the previous forms of art practiced earlier which fell under the category of modernism and modernism. Rauschenberg was known for making use of found pictures in his work but he juxtaposed these images with real objects. His artwork is regarded as Neo-Dada.... His combines were the classic precursors of the Pop Art movement that Rauschenberg became interested in after the 1950s. Rauschenberg was an artist who entered art at the time Abstract expressionism was in its heyday after the Second World War. However he came to reject that form of art. Leo Steinberg refers to Rauschenberg's art as a flatbed image surface since his art came to compromise of ethnic and cultural pictorial representations and related objects. Such a form of imagery and art were in an open conflict with the previous forms of art practiced earlier which fell under the category of modernism and premodernism. Rauschenberg was known for making use of found pictures in his work but he juxtaposed these images with real objects. His artwork is regarded as Neo-Dada since it incorporates found elements as well as real objects. The found elements were initially used by artists such as Marcel Duchamp and Kurt Schwitters. Rauschenberg was motivated by the works of Schwitters and it was this inspiration that drove him to walk around neighborhoods, looking for objects to incorporate into his paintings. He was of the point of view that his combines should at least be as attention-grabbing as events occurring outside the window are. The reason for such an assertion was that he felt that since he was making use of real objects in his paintings and collages, the artwork would resemble the real world more once it is completed. Rauschenberg worked with collages extensively and he built upon them and diversified the elements that could be incorporated into them by the process of silkscreening photographs.3 This opened a vista of opportunities and choices for him. He used pictures

The Pros and Cons of Commercial Surrogacy Essay

The Pros and Cons of Commercial Surrogacy - Essay Example g is a subject in its own right and hence this essay will only pertain itself to surrogate motherhood in its traditional and modern versions which categorically excludes the concept of cloning. It is believed that nearly one in eight heterosexual couple in the United States cannot have babies due to infertility of one or the other. Reproducing and having a family of one’s own is a basic human objective. In this context, artificial reproduction techniques will prove to be a blessing for these couple, who are perfectly capable of raising a healthy child, if only they can have one. But, there is a catch though, as the following paragraph will show (Annas, 1998). While it is perfectly agreeable to facilitate infertile married couple to have a child of their own, the process gets complicated if the surrogate mother is hired. The passion associated with the act of copulation is an essential ingredient that binds the couple emotionally. When this act is mechanized, as is usually the case with surrogacy, then it is equitable to prostitution. Feminists would argue that this is one more way in which men try to control women and their concern is not unfounded (Callahan, 1999). Another objection that is raised against artificial reproductive techniques is that it will lead to making babies and surrogates mere commodities. There are already certain websites in the Internet that offer these services and it won’t be long before it spawns an industry of its own. It is appalling to think of a commercial enterprise in which price tags are attached to human eggs, ovaries and surrogate mothers. This will undermine the long-standing tradition of family values and relationships. A renowned anthropologist raises questions about unusual relationship dynamics that could unfold in the future, thus: â€Å"A woman can give birth to her own grandchild, for example, by carrying a pregnancy from her daughters egg. Embryos can be frozen and a child brought into the world long after

Nissan Corp Swot Essay Example for Free

Nissan Corp Swot Essay Global interdependence: possible new marketsGovernment regulations: abroad in other countries as well as US and the US; global warming, CAFE standards, safety issues Growth of existing market: widen market New entrants: threat of potential inclusive of generation X,Y and baby boomersnew competitors Strong economy: economy not faltering;Changing market tastes: need for consumers still buyingcontinuous innovation to appeal to ifferent segments Nissan’s reputation: leads the industryShortage of resources: workforce in reliability, performance, and design dissatisfaction, hiring good talent Emerging technologies: innovative through the development of technologies for improving fuel economy and reducing fuel emissions Introduction This Case Paper will examine accessible information about Nissan Corporation and determine its position in the world market through a business SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Through this analysis, we hope to see where the Nissan has been and make suggestions as to where the corporation should go to improve their bottom line, increase market share, and plan for future products to ensure their viability in the world automobile marketplace. Market Analysis Nissan’s focus in establishing a multi-cultural company begins with regaining global market share. The company has learned from past mistakes and is determined to succeed, developing a common vision and a global ompany culture that will need to be a main driver for continued strength (Associated Press, pgs. 1-8). For instance, establishing a brand name and personality that is sensitive to nationalistic cultures. Strategic alliances and joint ventures are growing in importance in the automobile industry and Nissan is no stranger to the competition. Nissan’s mission statement delivered by Mr. Ghosn in the Automotive News World Congress in 2001, is evidenced in how the company exploits synergie s to create positive alliances with other manufacturers (Ibid). For example, Nissan’s announcement to venture with Ashok Leyland to build small trucks and other light commercial vehicles in India gives them an opportunity to enter a market that in recent years has been dominated by its competitors, Toyota and Honda. This venture will produce at least 100,000 vehicles annually for sale in India and for export, as it will facilitate the construction of a plant near the southern Indian city of Chennai to manufacture and export compact cars to Europe. The deal with Ashok Leyland will broaden Nissan coverage in the Indian market in addition to providing new LCV (lightweight commercial vehicle) products for emerging markets which will sell for around $3,000. 00. Ashok Leyland’s strengths in large and mid-sized trucks combined with Nissan’s strength in smaller vehicles creates a positive synergy (Ibid). According to Mr. Ghosn, partnering globally is an opportunity and the Chinese market is no exception. China is Nissan’s third largest single market, after North America and Japan. Vehicle production has grown over the past ten years. However, the major source of growth has been the production of passenger cars (The Business Review, pg. 7). Passenger car production has doubled in the past ten years. This shift is in response to a change in market conditions and in a desire for Chinese manufacturers to enter the global auto passenger car market. Consumer demand is also increasing and in order to satisfy this demand, auto production has been increasing. The demand for autos is expected to continue (Ibid). According to the Wall Street Journal, the car craze in China has just begun. There are two factors that create possible opportunities for Nissan: 1) the country has the world’s largest population and as incomes rise, so will the hopes of buying an auto some day. 2) the market may grow to 8 million vehicle sales annually by 2010. Nissan’s new line of cars in China will be designed and engineered in Japan, based on a common â€Å"B† platform shared with Renault that centers on smaller engines. Annual sales of the entire family of cars are expected to reach 200,000 units globally and will be launched in other markets over the next couple of years (Financial Times, pg. ). However, the threat of inadequate roads and the government’s changes in regulating how autos are purchased will make the costs unpredictable. On a financial scale, the banks are under pressure to control credit, so auto loans may not be easy to acquire. North America accounts for nearly 40% of Nissan’s global sales, and in each of the past years sales have exce eded those in Japan, with the gap widening each year. Nissan is spending several billion dollars on new models, and the U. S. assembly plant in Canton, MS is aimed at maintaining momentum (Ward’s Auto World, pg. 1). The most significant automotive development in North America is continuing growth in the luxury segment and the increasing popularity of cross/utility vehicles. Nissan is on track to rebuild its image and regain brand value. In the past, customer satisfaction was good, but the model lineup was limited. Now, with the Q45, M45, G35 sedan and coupe and the FX models, the market has begun to recognize that Infiniti provides a range of real luxury models (Ibid). According to Bloomberg, Honda Motor Co. and Nissan Motor Co. led Asian automakers’ U. S. sales gains in September as Toyota Motor Corp. posted a third straight decline. Accord helped boost sales by 9. 4 percent. Toyota’s 4. 4 percent drop marked the first time since 1995 that Japan’s largest automaker logged three consecutive months of lower U. S. sales. Sales of the five year-old Corolla model, Toyota’s second-most popular in the U. S. , dropped 8. 5 percent and demand for the company’s light trucks declined amid rising gasoline prices. Industrywide U. S. sales fell for a fourth consecutive month, by 2. 9 percent to 1. 31 million light vehicles (Bloomberg. com, pgs. 1-3). Toyota’s old models like the Corolla are dragging down while Honda and Nissan have brand-new models. Nissan reported a 6. 7 percent increase in sales (Ibid). Nissan, sixth in the U. S. , sold 94,269 vehicles, helped by higher demand for midsize Altima and Versa compact cars. Nissan’s market share edged up 0. 7 percentage point to 7. 2 percent. The Japanese are becoming more aggressive in terms of incentives and pricing, which makes them more competitive against South Korea’s largest automaker. The company faces tough competition from Japanese and Korean auto makers like Toyota, Honda and Mitsubishi, which are rapidly gaining ground in the European markets. Asian manufacturers are continuing to fortify their position in the crucial North American and European market. It can also expect stiff competition from Toyota and BMW (Ibid). Nissan believes that growing the business means introducing new products and has created the Nissan Revival Plan to realign their cost structure. Significant amounts of money are funneled back into product development, mostly going towards the North American market. This means there are opportunities for new innovations that will bring the company in line with a mix of vehicles that are currently on the road. Its RD costs in FY 2006/2007 stood at JFY 464,839 million, an increase of 3. 9% when compared to JFY 447,582 million in FY 2005/2006. The company increased its investment on RD activities to launch a host of new products throughout the year (Ibid). In 2007, Nissan launched a new version of its minicar, namely, Pino E, which is a 2WD model and equipped with a three-speed automotive transmission. It is claimed to offer a fuel economy of 21. 0 km/1. Furthermore, the model is considered safe and environmentally friendly, as it features anti-lock braking system (ABS), brake assist (BA) and electronic braking force distribution (EBD) systems. It is low emitting, complying with the 2005 emissions regulations in Japan. In March 2007, the company also developed a new engine technology that helps balance between responsiveness and fuel efficiency, high power and low emissions (Ibid). Today, Nissan stands behind its offerings; that fundamentals of the business are strong, products are attractive to customers, and the company is poised for sustained, profitable growth. Environmental Concerns In researching the issues of automakers in regards to the environment, many nations as stated in The Wall Street Journal, are concerned about climate change and energy security. One of the most important issues all automakers are faced with on a global scale is the reduction of emissions, more specifically carbon dioxide or CO2. Concerns for the future in the minds of the majority are setting new goals for automakers of vehicles with internal combustion engines to become more efficient if they are to remain profitable or even in existence, which is further backed by a global treaty known as the Kyoto protocol (Wall Street Journal). In the protocol’s drafting of new rules they are intended to cap emissions of CO2, the gas widely blamed for global warming can potentially pose a major threat. According to scientists, it is reported that the rise in the earth’s average atmospheric temperature is largely due to this major contributor CO2 which will bring changes to the global environment, and therefore affect our daily lives (Ibid). According to the Wall Street Journal, a debate is raging in the US over how much time automakers actually need to boost fuel economy, and whether setting stringent targets will compromise safety by encouraging car makers to use lighter materials. Additionally, the US has not adopted the Kyota protocol and is under less pressure to reduce CO2 emissions as they are in Europe. Therefore, Nissan’s global prominence puts the auto manufacturer in an â€Å"opportunity† position by making concentrated efforts in advanced technology to reduce carbon dioxide emissions at every stage of the vehicles life cycle and their corporate activities, from manufacturing and transportation to use of Nissan’s vehicles by its consumers. Nissan, currently the third largest automaker out of Japan has opportunity to grow stronger from the threats of one and two automakers Toyota and Honda respectively, who lead the market in alternative fuel development (Wall Street Journal). According to Nissan’s Green Program, it is Nissan’s view that internal combustion engines will continue to be the main power source of vehicles globally in the years ahead. Therefore, Nissan therefore takes a stance of reducing CO2 emissions through the development and widespread adoption of advanced technologies for improving the fuel economy of gasoline engine vehicles. Currently in the works for Nissan is the development of cleaner diesel engine vehicles that run on biofuels made from plants and other reusable sources (Ibid). Nissan estimates that over half of the vehicles they sell by 2050 will need to be electrically powered if they are to reach their long term goal of reducing CO2 emissions. Nissan’s threat has been its major competitors in developing hybrid electric vehicles, fuel cell vehicles and electrical vehicles. Other companies such as Toyota are setting the bar in alternative fuel sources which makes them a profitable industry leader with the obvious threats of gas prices that change virtually on a daily basis (Ibid). Nissan History and Innovation Nissan Motors’ history dates back to the 1930s when Jidosha Seizo Co Ltd was established in 1933 in Yokohoma City, Japan. Its beginnings as a munitions company was short lived when the company was renamed to Nissan Heavy Industry Co Ltd and introduced the first Datsun, manufactured after World War II. After the company began exporting the cars to the US in 1958, it gained popularity due to its small size and high fuel efficiency. Subsequently, in 1980, Nissan Motor established Nissan Motor Manufacturing Corp. USA to strengthen its market potential in North America (ABI/INFORM Global pg. 1). Today, Nissan supplies a widespread customer base classified across regions, namely, Japan, the US, Asia, Europe and General Overseas Market, which includes Mexico and Canada. This market includes 150 dealers and 2,500 outlets worldwide (Ibid). This is the age of globalization and the worldwide interdependence of resource supplies, product markets, and business competition. Nissan has succeeded in meeting its challenges due to its focus in valuing diversity both in its workforce and through understanding customer needs. This is evident in how the company plans ahead and is always looking for new ways to improve current performance. For instance, the company learned from past mistakes; failure to recognize changing customer focus in non-growth sectors, and being competitively focused rather than market focused. Also, finding the right people and the right plan to maximize growth is key (Nissan News, pg. 8). Shiro Nakamura Nissan’s automotive designer is known as â€Å"The man behind the Nisan Look† and has developed some up-to-date, eye-catching designs that have no resemblance to the old models, and the company is optimistic that sales will increase once the current plan to launch 28 new cars during fiscal year 2008. Most of the changes are defined to the upper body and adjusted to make it more like the Altima (Business Week, pg. 1). Nissan’s innovations stem from producing a product that their customers want. Their philosophy is that investing in a product that will bring value and satisfaction to its customers will build loyalty as well as expand that market base. Nissan’s models include Maxima and Sentra cars, Altima and upscale sedans, Frontier pickups, the 350Z sports car, and Xterra and Pathfinder SUVs. In 1999 French automaker Renault took a 37% stake in Nissan, and installed president and CEO Carlos Ghosn (nicknamed â€Å"Le Cost Killer† based on his talent for turning red ink black) who has since returned the company to profitability. Renault now owns almost 45% of Nissan. According to Hoovers, Nissan fiscal year end sales in March were in millions, $80,583. 7. Net income in millions was $4,427. 8, and 1 year net income growth was 7. 0%. Their top competitors were General Motors, Honda, and Toyota (Hoovers. com, pg. -2) Generation â€Å"X† consumers can identify with the sports world, ESPN’s X Games. Games showcase the world’s most dangerous events. The â€Å"X† generation is also playing a big role in the fashion world, thus the automotive industry has been one of the leaders driving the â€Å"X† growing trend. Jaguar’s Web site prominently features a glowing X to promote the new â€Å"Jaguar X-Type: a car for a new generationâ⠂¬ . And Nissan has scored big with the model Nissan Xterra. This trend is enabling Nissan to tap into a pool of younger car buyers. The vehicle has attracted many new buyers, some of which have never purchased a Nissan before. The Xterra is aimed to attract 25 to 35 year old drivers. Marketing tactics fill viewers with scenes of athletes doing extreme outdoor exercise, and pushing their SUVs to the extreme. Polls cited that men were most affected with the advertisement than women. 13% to 9%. According to the Gallop polls, the ads scored highest among those 30 to 39 years old, which is right where the company was trying to segment. The 25 to 35 year old target market (USA Today, pg. 2-3). Baby Boomers on the other hand are most attracted to the Nissan Murano, or Nissan Bevel. Nissan’s long term vision for 2015 is that future vehicles will save lives by installing a series of sensors that can detect sobriety of a driver and can immobilize the car. Other features include detecting operational changes, such as drifting out of a lane, at which time the system navigation system alerts the driver with voice message alerts and the seat belt is tightened. Nissan is currently testing an on-board breathalyzer and road sensors to help reduce accidents. Other plans to develop an Intelligent Transport System Project and road sensors will help reduce accidents (Nissan. com, pg. 1-2) The company understands the importance of agility in a dynamic 21st century market and is continuously reinventing itself to stay ahead of the competition. Sometimes, this means taking risks. Most recently, the company made an announcement that it was moving its headquarters from California to Tennessee. The new facility will accommodate 1300 plus employees and favorable for business, not to mention contributing to the infrastructure and supporting the community with more jobs. It’s inevitable that there could be some unforeseeable threats perhaps with current labor force. Some issues could be that they are not in agreement with the transfer and choose to leave the company, thus the need for new hires. Other potential threats are the risk of new competitors in the area, and developing a new sense for the new market. The California population may not have the same tastes and likes as the Tennessee population, thus Nissan could expend additional resources to substitute products and services (Tennessean. om, pg. 1-4). A strategy for the future that Nissan could consider would be to offer a motorcycle product. Exploring and pursuing this opportunity would allow them to remain competitive and also to offer products to meet different needs. Honda, BMW, and Suzuki, all of whom offer cars, trucks, and sport utility vehicles, Nissan too should visit the idea of offering a motorcycle. Over the years Nissan has developed quality products that are dependable, hi ghly functional and desirable; this being an advantage for Nissan. Along with remaining competitive, the high price of fuel recently would make a Nissan motorcycle more appealing. The motorcycle would alleviate fuel expenses and consumption. The Nissan motorcycle would also be appealing in geographic locations such as Japan, China and major cities in the United States that do not have the space on roads for larger vehicles. Nissan plans to offer a concept vehicle that resembles a car and a motorcycle. This vehicle is called â€Å"Urge† and offers state of the art gaming systems that allow the driver to use the gas and brake pedals to play. When considering the pricing of a Nissan motorcycle and remaining competitive, Nissan should consider that Honda and Suzuki offer motorcycles at reasonably affordable prices. Suzuki offers several types of motorcycles to include cruisers, motocross, and sport bikes all at reasonable prices ranging from $6,000. 00 to under $10,000. Honda also offers cruisers, motocross, and sport bikes. Honda motorcycles range from $3,000 to $13,000. In order to lure prospective buyers into purchasing a Nissan motorcycle, Nissan should strive to offer its motorcycles at reasonable prices, similar to Suzuki and Honda. The price range for motorcycles made by BMW is slightly higher starting at $8,000 to $15,000. BMW has offered a motorcycle since 1923. Its tenure along with the fact that consumers have learned to trust the German made motorcycle are what keep BMW competitive. Offering reasonably priced and desirable styles similar to BMW, Honda and Suzuki is a great opportunity that has not been approached by Nissan. The cruiser styles offered by Honda, Suzuki and BMW resemble that of a Harley –Davidson motorcycle without the high cost. The market for Nissan motorcycles is positive with the increasing cost of fuel and the ages of future drivers. Most of the baby boomer generation have become accustomed to the quality of Nissan vehicles and would be approaching retirement age in the next few years. Nissan’s release of motorcycles would segment the soon retired baby boomers as a fun and recreational of transportation. The Nissan motorcycle would also segment the new drivers of today which in a few years will be the young generation to market to. Nissan would have to be conscious of expenses in marketing and production of the motorcycle, a product never offered and could use the business model already established by its competitors offering both motorcycles and automobiles in the industry. According to Analysts, the economy is not faltering and people are still hopeful for the future. It is a race to the finish line, and who ever gets there first wins. It will be interesting to see how automobile manufacturers will implement new strategies (Economy Today, pg. 1) Nissan Technologies –Past and Future New technologies were as important to Nissan’s past as they are to Nissan’s future. Nissan has always addressed environmental issues, including the development of clean power sources for vehicles and recycling of natural resources. Nissan has been able to release one new model after another with fuel-efficient direct-injection gasoline engines and direct-injection diesel engines since 1997. This has led to the expanding application of the Hyper CVT (continuously variable transmission) , the Extroid CVT, the Tino Hybrid and the two-seater Hypermini electric vehicle in the early part of 2000 for efficient fuel economy (Nissan global. om). Nissans history goes back to an automobile factory started by Masujiro Hashimoto in 1911 called the Kwaishinsha Co. In 1914, a box-type small passenger car was completed and in the following year the car made its debut on the market under the name of Dat Car. Another predecessor of Nissan was Jitsuyo Jidosha Co. , Ltd. , which imported m achine tools and components from the U. S. , and was one of the most modern automobile factories of its time. Kwaishinsha Co. and Jitsuyo Jidohsa Co. merged in 1926 to form Dat Jidosha Seizo Co. , and two years later to the establishment of Nissan Motor Co. Ibid). In preparation for post war capital investment in Japan, Nissan developed two state-of-the-art manufacturing facilities leading to the advancement of motorization and increased traffic accidents; and contributed to the problem of air pollution. Nissan developed its first Experimental Safety Vehicle (ESV) in 1971 and over the years created a reputation for excellence in engineering and advanced technology. Nissan has developed weight-reducing materials, engine management systems for controlling combustion, and using CAD/CAM systems and industrial robots (Ibid). Recently, Nissan has also been localizing R;D operations, which has now advanced decision-making through the regional headquarters in North America and Europe. Nissans local operations in their respective regions oversee product development, manufacturing, procurement, fund-raising and mutual complementation of parts between companies (Ibid). Nissan’s Vision Nissan is developing corporate activities centered on automobile manufacturing based on their vision of â€Å"enriching people’s lives. In order for cars, which provide mobility, to truly become reliable partners for our customers, a number of issues including global environmental issues, traffic accidents and congestion problems must be tackled as part of a long-term vision (Nissan global. com). The global automotive industry is entering an era that will change almost every facet of the car in the future to come. Nissan’s global vision includes the pursuit of environmentally sustainable technologies creatin g one of the greatest engineering competitions in history that has the potential to deliver significant benefits to humanity (Ibid). To realize our vision, Nissan is developing technologies based on a framework called the â€Å"Orchard† concept. † This concept allows Nissan to embrace technologies in a comprehensive manner (Nissan global. com). In order to create a distinct value in order for customers to choose their cars, Nissan is likening its approach to the management of a fruit orchard in which â€Å"fruit† is planted and raised. The process has three phases, one the Harvest Plan, two Seeding and Growth and three – Soil Enrichment. The Harvest Plan takes into account social needs and market demands for the commercialization of technologies and the timing of releases. Seeding and Growth will implement strategies for the realization of the Harvest Plan and to formulate development of schemes. Lastly, Soil Enrichment will create value for the long term by researching reliability improvement and analysis technologies (Ibid). Some of the proposed solutions are more efficient fuel-cells for electric cars, bio-fuels, advanced diesel fuels or combinations of these solutions. However, the most effective solutions will not be decided by engineers. It will be decided by consumer demand, which is the most powerful force for global environmental progress. Every new car buyer in every country gets a vote by exercising their right to choose, thereby dictating both the pace of future change and its direction (Ibid). Nissan’s vision is to invest massively in RD in pursuit of new technologies. This has not always been the case. Due to perilous financial decisions, in 1999 Nissan could not afford to invest in the core of its brand identity technological innovation. Today, Nissan’s RD budget is much healthier than the level of 1999 due to significantly increased efficiency of their RD activities. This has led to an environmental blueprint known as Nissan’s â€Å"Green Program 2010†. Also taking advantage of the alliance with it’s parent company, Renault, Nissan is able to focus on specific promising technologies – such as advanced lithium-ion batteries and other areas, such as clean diesels. Nissan’s vision includes the determination to be the leader in environmental progress. It is Nissan’s belief that motoring can be both green and fun allowing consumers to expect new technologies that will enhance dynamic performance (Ibid). Some of the latest technologies being embraced by Nissan are the X-Trail Fuel Cell Vehicle, Ultra-low Friction Diamond-like Carbon (DLC), the Super Motor, and the Compact Lithium-ion Battery. Nissan continues to raise the practicality of FCVs, which are being developed as the most eco-friendly vehicles. The X-Trail FCV provides increased cruising range. (Nissan global. com). The FCV also provides improved acceleration. The new model features a Nissan-developed fuel cell stack that is more efficient than the previous stack resulting in maximum power of 90 kw compared with 63 kw in the 2003 model. Ultra-low Friction Diamond-like Carbon (DLC) is Nano-technology based on ultra-low friction technology. Nissan has substantially reduced friction between engine parts by developing the first technology in the world to combine a hydrogen-free diamond-like carbon (DLC) coating with special oil. Energy is lost due to friction that arises between the hundreds of parts that comprise an engine. This ultra-low friction technology uses nanotechnology in order to reduce friction by approximately 40% compared to conventional engines. The DLC works by use of a hydrogen-free DLC coating, improves binding with the engine oil, and results in the formation of a firm ultra-low friction film when special oil additives are added. It is now possible to reduce overall engine friction by 25% (Ibid). The Super Motor and Compact Batteries Nissan has independently developed the Super Motor based on an all-new concept. One motor provides output through two shafts, enabling it to function as both a motor and a generator. This innovative technology has a wide range of potential applications (Nissan global. com). The Super Motor can dramatically reduce the size and improve the efficiency of the drive unit compared with the use of two conventional motors. Independent control of the power obtained from the two shafts. The Super Motor has rotors positioned on both the inside and outside of one stator, enabling power to be delivered through two shafts by use of a new technology to apply compound current to the Stator coils (Nissan global. com). Nissan has succeeded in independently developing a laminated lithium-ion cell that displays an exceptionally high output characteristic. This cell is the result of many years of lithium-ion battery research that began in 1992. The laminated cell is featured from the 2003 model X-TRAIL FCV (Nissan global. com). The laminated cell design and high-power electrode technology improve power output by 1. 5 times and reduce the volume by more than half compared with the conventional cylindrical cell. The thin cell construction also enables a thin module design for a substantial improvement in battery ooling efficiency. Locating the battery under the floor achieves compact and highly efficient vehicle packaging, including a low, flat floor, among other advantages. Compared with the cylindrical cell, the laminated cell has fewer components and is extremely compact and lightweight. Moreover, Nissan has succeeded in achieving higher power output through material improvements made to the lithium manganate positive electrode and the carbon negative electrode (Nissan global. com). Executive Summary Like any other automobile manufacturer, to stay competitive in today’s world markets, one must consistently innovate and stay one step ahead of the competition. In the past, automobile manufacturers have been first in presenting more fuel efficient vehicles, increased gasoline mileage rating through body redesign, and have introduced new safety features for the yearning public marketplace. Nissan current project in India is to try to regain market share from its competitors Toyota and Honda by creating Light Commercial Vehicles (LCV’s) which are small cars that can be sold for around $3,000. 00. This innovative idea can create a brand new market segment of customers who could not, up until this point, afford to purchase and operate a vehicle. Along with being fuel efficient and maintaining competitive, Nissan’s offering a motorcycle would be an added strategy to pursue. Dealing with the myriad of different cultures across the globe is also a major focus of Nissan’s Chief Operating Office Carlos Ghosn who realizes that the creation of multi-cultural company can flourish and grow through exploiting it synergies, believes that feeding off each other’s strengths, and minimizing its weaknesses are key. Automobile manufacturers like Nissan can never be â€Å"one size fits all†, but they can certainly try to understand and adapt to different cultures to maximize desired commonalities and maximize profits. These days, partnering globally cannot be realized without including China. China is Nissan’s third largest single market (only after North America and Japan). Although vehicle production has significantly increased over the last ten years, passenger car production has actually doubled in the last ten years due to market conditions and Chinese automobile manufacturers ntering the car market. China has a great position in the future manufacturing of automobiles because of increased income and an already over-inflated population. However, threats of inadequate roadways, governmental regulations on how automobiles are purchased, and pressure on Chinese banks to â€Å"control credit† may temporarily slow the process. North America has captured 40% of Nissan’s global sales and has caused an ever-widening gap with Japanese sales which has been increasing each year. Nissan has recently spent several billion dollars on new models and a new U. S. ssembly plant in Mississippi to ensure that this momentum continues. Nissan believes that growing this business means introducing new products while realigning cost structures. Large sums of money are being placed back into product development – most geared towards the North America market. Although the United States never signed onto the popular Kyoto protocol which planned to significantly reduce the amount of carbon emissions in the world, many other nations did because of the ever growing concerns of climate change on a global scale which many believe poses a worldwide threat. Nissan, however, has proactively realized this concern and has taken advantage of this opportunity by making concentrated efforts in advancing technology that reduces carbon dioxide emissions â€Å"at every stage† of the vehicle’s life cycle. Nissan is vigorously working on the creation of cleaner diesel engines that run on biofuels made from plants and other renewable sources. The threat to Nissan has been its competitors who are developing hybrid electric vehicles and fuel cell vehicles. Toyota has lead this aspect of the automobile industry, and has been setting the bar in alternative fuel sources making them the very green and very profitable company that envisions change in the industry. Nissan began exporting cars to the U. S in 1958 and gained popularity because of its small size and great fuel efficiency. Today, Nissan has developed new eye-catching designs that do not resemble older models. Nissan is very optimistic that sales will increase significant once these 28 new models are launched during the 2008 year. But the look of new models alone isn’t all Nissan is after. Safety features such as installing a series of sensors that can detect alcohol levels in the driver will alert the car to slow and/or become immobilized. Corporate agility is also a key factor as is shown when Nissan moved its headquarters from California to Tennessee, which accommodates over 1300 employees, supporting the community with more jobs, and reducing significant overhead. New technologies developed at Nissan have addressed environmental issues including clean power sources for its vehicles and recycling of natural resources. Nissan has envisioned that the future of their company will greater enrich peoples lives through global environment issues, and reducing traffic accident and congestion problems. Some of Nissan’s proposals include more efficient fuel-cells for electric vehicles, bio-fuels, and advanced diesel fuels. The most important facet that Nissan realizes is that effective solutions will be decided by consumer demand, not engineers. Nissan has constructed a â€Å"Green Program 2010† which has become their environmental blueprint for success in the industry.

What Makes Business Communication a Success

What Makes Business Communication a Success Introduction Business communication is vital for success in all business. Success in this context means, being able to accomplish a particular task or to achieve a specific objective. Good business communications in relationships either with fellow staffs or customers is needed in order to prosper. Business success can be measured in terms of the practicability of business relationships which is directly proportional to the quality of communication (Harvard Business School Press, 2003:122). In this paper I will look at the ways of achieving successful communication, the difference between slogans and media sound bites and how slogans are used to draw audience attention. Steps in Achieving Successful Business Communication The first step in successful business communication is to identify the communication weaknesses in a business. This can be through brainstorming where challenges facing the business can be identified. Such challenges can be obtained through reviewing the day to day activities of the business (Guffer Almonte, 2009:4). Some questions may serve as a guideline, these include: Have employees been provided with a good working environment? Are they happy with what they are doing? Has the business been able to satisfy all the clients? Is proper information provided to all stakeholders? Is there good flow of conversations? After reviewing the above issues, then the business has to address these challenges giving the first priority to the most troublesome. By addressing the challenges one by one the relationship in general is strengthened. There is need to develop proactive and constructive communication skills in order to tackle these challenges. Once a challenge is chosen, one has to consider the issues that make it a challenge then address them systematically. For example, a business may be faced by a challenge of unsatisfied employees; issues causing this may be inadequate communication, lack of a safe working environment or poor organization structure. If such issues are addressed, then that challenge will be tackled. Communication means more than just giving out messages; it involves speaking, listening, sending, and receiving messages (Guffey, Rogin and Rhodes, 2009: 4). In communication, listening is the key to success and most of the time listening gets people into problems because they do not practice it. For business communication to be successful, listening has to be proficient. Listening simply means holding back ones judgment and allowing answers to come from outside. When a business is faced with challenges, there are people who already know what the problem is. Allowing them to give their ideas concerning that particular problem really helps. It is not always easy to hold back and allow others to give their opinion but if this is practiced it results in business communication success (Krizan et al 2007:82). After listening and taking notes from the suggested solutions, a business can now move forward and define what it wants to achieve. This is a very critical stage and one has to be proactive in order to achieve success. One has to think about the benefits to be achieved and how they will affect the success of the business. A suggested solution may be to improve the businesss relationship with its customers. Strategies to achieve this includes but not limited to answering calls in a polite manner, addressing all concerns, listening to customers, responding to complains, providing information, and thanking customers for their support (Stone Jacobs, 2007:179). This helps in earning customers confidence. The next step is to prepare a communication plan that is proactive. This is a plan that is prepared after defining a business success and getting solution from the listening activities. Things to be included in the plan include: taking employees to seminars that cover topics such as customer care, organizing get together between employers and employees, rewarding employees, holding regular meetings, including major stakeholders in business decision, assurance to personal service among others. This plan does not concentrate in solving past troubles but in laying down a good foundation that guarantees business future success (Pride et al 2009:169). A communication plan should take into consideration the availability of resources and whether the business aims at a long term or short term objective. Once a communication plan has been prepared, the business now focuses on the implementation. The expected result should be kept in mind and the main constitute of the plan reviewed to make sure they are in line with the expected result. The implementation process should involve as many people as possible but it should have one person who is accountable to it. Once the implementation process is complete, the business should take time to reflect on what it has just done and consider whether it has been able to meet the objective of the plan. The final step of a successful business communication is evaluation of the results. One should go back two steps and review what was the objective and aim of carrying out the plan. The results should be evaluated to make sure that they are in line with the expectation. Once the business is satisfied with the result, it should take time to thank everyone who participated in the whole process and reward itself. Sound Bites Sound bites are brief statements that clearly state the aims, purpose, or nature of a certain product. They are taken from an interview of a person with authority such as a politician, a director, or a marketing manager of a certain company. Sound bites are considered to be the most important point from the interview by the people responsible for editing it and they are inserted into the news broadcast (Whitaker et al 2004: 289). For them to be effective they must use vivid self-motivated language, be brief and clear, outstanding and easy to repeat (Mclean, 2010:2). Slogans Slogans are short and memorable phrases that are used in advertising movements. They are aimed at drawing peoples attention to particular features of a product. The main purpose of a slogan is to emphasize an aspect that a company may wish to be remembered such as marketing its corporate image, product, or its consumer foundation. An effective slogan should give an overview of the benefits of a certain product, it should be direct and brief, give an implausible notion about the product or brand, and it should make the consumer feel a need for the product (Shimp, 2008:220). A slogan portrays the best image of a product. It should make a product appear as the best in the market. Examples of such slogans include: Guinness is good for you, Gillette- à ¢Ã¢â€š ¬Ã…“the best a man can getà ¢Ã¢â€š ¬Ã‚ , Persil -à ¢Ã¢â€š ¬Ã…“washes whiterà ¢Ã¢â€š ¬Ã‚ . Some slogans used in water conservation include à ¢Ã¢â€š ¬Ã…“conserve water and conserve lifeà ¢Ã¢â€š ¬Ã‚ , à ¢Ã¢â€š ¬Ã…“cut one tree, plant twoà ¢Ã¢â€š ¬Ã‚ , à ¢Ã¢â€š ¬Ã…“rainwater tank, wont break the bankà ¢Ã¢â€š ¬Ã‚ . The message in slogans is aimed for a specific purpose and for specific audience. An example of a reproductive slogan is à ¢Ã¢â€š ¬Ã…“keep that school girl completionà ¢Ã¢â€š ¬Ã‚  Palmolive soap. For survival à ¢Ã¢â€š ¬Ã…“obey your thirstà ¢Ã¢â€š ¬Ã‚  spirit, for a specific audience à ¢Ã¢â€š ¬Ã…“choosy mother choose Jifà ¢Ã¢â€š ¬Ã‚  Jif peanuts butter (Saad, 2007:156). Conclusion Business communication is vital in business success. For communication to be effective it should embrace good relationships with major stakeholders of a business. One has to establish the weakness in business communication, address these weaknesses and allow room for listening. Communication means more than just giving out messages; it involves speaking, listening, sending and receiving messages. Listening simply means holding back ones judgment and allowing answers to come from outside. The next step is to prepare a communication plan that is proactive. This is a plan that is prepared after defining a businesss success and getting solution from the listening activities then evaluate the results of the plan. Reference List Guffer, M. E. Almonte, R. (2009) Essentials of Business Communication. Cengage Learning, Guffey, E.M., Rogin, P. and Rhodes, K. (2009) Business Communication: Process and Product. Third Brief Canadian Edition. Nelson Education Ltd Harvard Business School Press, (2003) Business Communication. Harvard Business Essentials Harvard Business Press. Krizan et al., (2007) Business Communication. Cengage Learning McLean, S. (2010) Business communication for success: Sound bites and quotable quotes [Online]. Flat world knowledge. Available from: http://www.flatworldknowledge.com/pub/business-communicatin-success/70245 Pride et al. (2009) Business. Gale, engage Learning Saad, G. (2007). The evolutionary bases of consumption. Marketing and consumer psychology series. Routledge Shimp, T. (2008) Advertising Promotion, and Other Aspects of Integrated Marketing Communications. Cengage Learning Stone, B. Jacobs, R. (2007) Successful direct marketing methods: interactive, database, and customer-based marketing for digital age. New York, McGraw-Hill Professional Whitaker et al., (2004) Media writing: print, broadcast, and public relations. New York, Routledge

The Meaning Of Ethics In Criminal Justice Philosophy Essay

The Meaning Of Ethics In Criminal Justice Philosophy Essay This paper attempts to assist in giving a clear view of what ethics can be and how they are apply to the criminal justice field. I often hear discussions about, what is to make a moral judgment, or argue about an ethical issue, or to live according to ethical standards? Ethics can be a controversial subject because of the relevance of it in our daily life and the application of such in our professions. What are our personal responsibilities and why should we bother acting in accordance with moral principals? Therefore, in order to value ethics and morality we must understand the concept. Often, the belief in human superiority is a very fundamental one, and it underlies our belief in many sensitive areas. Ethic is not something logical only in the context of religion and sometimes should treat ethics as entirely independent of religion. Some theist say that ethics cannot do without religion because the very meaning of good is nothing other than what God approves. Plato refuted a simil ar claim more than two thousand years ago by arguing that if gods approve of some actions it must be because those actions are good, in which case it cannot be gods approval that makes them good. (Peter Singer, 1993 p.3) The Meaning of Ethics When applying ethics in the criminal justice field, we (the general public) expect every criminal justice professional to be faithful to the ethical standards; and to apply justice in a reasonable manner. Therefore, forcing the criminal justice professionals to live and work in an environment in which moral ambiguity is the norm. However, the question remains, what are ethics and moral standards? Ethic is the study of what should be done. The terms ethics and morality are often used interchangeably. The word ethics comes from the Greek ethickos- meaning an ethos, habits, pattern of behavior or prevailing attitude. The word morality is derived from the Latin morales- meaning custom, conventions or social norms. Unfortunately, these derivations are a little misleading, because ethics and morality have come to mean much more than a description of behavior, custom or current practice. (Ian Kerridge, Michael Lowe, John McPhee, 2005 p.1) The field of ethics can be broken down into various sub-classes. One major division is into meta-ethics, normative ethics and practical ethics. Metha-ethic is concerned with moral claims and the meaning of terms such as right, good, virtue and justice. One of the goals of meta-ethics is to examine the general characteristics of an ethical system. Normative ethics attempt to develop moral frameworks (principles, rules, theories, and guidelines) to guide our actions and evaluate our behavior. Practical ethics refers to the implication arising from ethics in the specific contexts. For example, Bioethics may be understood as one type of practical ethics, as it refers to ethics applied to anything in the biological sciences. (Ian Kerridge, Michael Lowe, John McPhee, 2005 p.1) Ethical standards are expressions of consensual moral attitudes and conventions developed in particular religious/spiritual, social, and cultural context. Ethical issues are becoming increasingly important in a world characterized by divisions-political, economic, religious, ethnic, gender and cultural. As a result of such division and, thus, the multiplicity of sociocultural influences on decision makers, it is no longer always obvious what is good or right behavior in many public and private situations. (Devenish Dowson, 2010 p. 87). In the criminal justice field, as well as other professions, the nature of professional ethics are an expression that a multitutude of possible meaning, and it is frequently used to signify rules governing professional and profession. The standards of conduct for professions are organized around the way in which a profession carries out its work. Setting ethical standards is one way in which professions seek to persuade the public to entrust their affairs and confidence to members of the profession. (Banks, 2009 p.129) For example, ethics are defing qualities of the police profession as it consist of the behaviour and attitude of police officers while acting under the law. (Bowen, 2010). Furthermore, criminal justice practitioners must follow the common principles of natural law which is the sanction that regulates behaviour of people on the basis of universal traits and common experiences. This includes treating people with dignity, governing with reason, not challenging equality of the people, governing people with ethical behaviours that lead to societal contentment, mainting peace in accordance with the goals of justice, and depending on natural law, when formal rules are unavialble. Therefore, it is important to know and remember that in the criminal justice field ethics are meant to complement and reinforce the law, not to undermine it. Laws are ever changing, whereas ethics are constant. Law are logical, reactive instrument of social control, whereas ethics are regulatory and based on reason ing. (Robin T. Bowen, 2010 p.24) One problematic aspect of ethics (and accountability) is the assumption of peoples responsibility for their actions. In order to judge a persons behavior as morally right or wrong, there is usually an assumption that their actions are freely chosen. The idea of free will, therefore, central to ethical reasoning and judgment; however, we really do not know what free will is. (Tim Prenzler, 2009 p.3). Many ethical codes draw foundational principles and frameworks from moral philosophy. The teaching of ethical standards should address a range of normative theories as a basis for comprehensive decision making, and pay full attention to the role of critical reasoning in ethical argument. (Devenish Dowson, 2010 p.87). In conclusion, whether, in the criminal justice field, personal lives or any other any profession ethical and moral standards are an essential part of our daily living. Ethics can be misunderstood, and some people think that morality and ethical standards are now out of date. Some even view morality as a system of vicious puritanical prohibition. As far as making a correlation between religion, ethics and morality, religion serves to regulate, codify, and to direct moral understanding. Human beings have unanimously turned to religion as the vital source for moral regulation and action. Much of the world does not believe that morality is invented or sustained by human will and consciousness alone, but that morality is contingent upon divine principles. Sr. Thomas Aquinas (1224-1274), considered one of the greatest medieval theologians, adopted the philosophy that ethics are necessary for the common good of all, not just those in power or the elite. Ethics must reflect natural law, which is bestowed on humanity by God (Madison, 2005 p.85-86). Nevertheles, ethics are comparative to the society one happens to live in, so the consequences of actions should vary according to the circumstances.

Use of language and Word Choice in My Last Duchess Essay -- Robert Bro

‘My Last Duchess’ by Robert Browning is a dramatic monologue in which the Duke of Ferrara is discussing the matter of a dowry with an emissary sent by a Count. The use of dramatic monologue allows the poet to subtly reveal the personality of the persona to the reader. The language used by the speaker allows the poet to evoke strong emotions in the reader. The reader is given an early insight into the personality of the Duke in the very first line of the monologue: ‘That’s my last Duchess painted on the wall’ This early impression portrays the Duke as a very sophisticated man with a wealth of knowledge in art. This impression is continued when he mentions the very artist who painted the Duchess, ‘Fra Pandolf’. However, even at this early stage there are some hints that the Duke may not be all that he claims to be- the use of the word ‘My’ is very possessive, perhaps suggesting that the duke sees the Duchess as no more than an object. Furthermore the use of the word ‘Last’ implies that there have been many Duchesses and that the eponymous individual is just the most recent, suggesting that the Duke may be dishonest. This aspect of the persona’s character is confirmed later in the monologue, when the Duke says: ‘She liked whate’er she looked on And her looks went everywhere’ Here the Duke is challenging the morality of the Duchess, clearly suggesting that she has been unfaithful to him, showing his jealousy. This jealousy is aimed principally at Fra Pandolf, who he thinks is trying to seduce his fiancà ©e. This seems quite absurd to the reader as Fra Pandolf is a religious man and so this suggests that the Duke is a deeply insecure and extremely jealous persona. Of course this insecurity even... ... Then all smiles stopped together’ The use of the word ‘commands’ here yet again shows the possessive nature of the Duke and the alliteration in the phrase ‘smiles stopped’ emphasises it, which makes the awfulness of the Duke’s actions clear to the reader. Even the use of the personal pronoun ‘I’, something which is used repeatedly towards the end of the poem, emphasises the superficiality of the Duke and this leaves the reader feeling nothing less than hatred for him. In his dramatic monologue ‘My Last Duchess’, Robert Browning successfully uses language, particularly word choice to gradually reveal the character of the Duke of Ferrara. The reader starts off being slightly unsure about the Duke but this quickly turns to hatred as he describes the murder of the Duchess. This revelation of character make the poem exciting and very enjoyable to read.

Nano Computing and The Future of Silicon Essay -- optical computing, d

We are coming to the end of advancement in traditional silicon-based computation; therefore we should utilize non-traditional silicon. While there are other alternatives, currently none of them are commercially available or developed in any realistically usable way like silicon is. Currently we have been able to successfully prototype a variety of methods for non-traditional silicon based technologies such as 3D chip stacking and multi-core processor design. This paper will discuss the benefits of utilizing non-traditional silicon and how the other â€Å"solutions† to the end of traditional silicon are not developed to the point of being a real solution. The other â€Å"solutions† are DNA computing, Optical computing, Molecular computing, and Quantum computing. There are limitations with these â€Å"solutions† even before being commercially available. For instance, current development of DNA computation is not going to solve our problem, because it is so expensive and you have to pay someone to program the DNA so it can grow into what it needs to be. Optical computing won’t solve the issue because it has some major disadvantages such as: cost, size, alignment precision, thermal stability, fabrication, lack of design software for creation, and the need for ultra low voltages (Optical Computers). Additionally Mark Ratner, a chemist at Northwestern University, who is generally regarded as one of the grandfathers of the field, doubts molecules will ever compete directly with silicon in complex computational tasks making molecular computation not needed (Rotman). Quantum computing will not solve the current issue because no one knows yet how long a true Quantum computer will take to develop or how many functions it will accurately perform early o... ...ense Tech RSS. Military.com, 17 Mar. 2014. . â€Å"the contractor purchased a † "Optical Computers." UNCW. University of North Carolina Wilmington, n.d. . â€Å"an optical computer is a † Preskill, John. "Quantum Computing: Pro and Con."Http://www.theory.caltech.edu/. California Institute of Technology, n.d. 1998. . â€Å" Quantum computers will be too expensive.† Ramanathan, R. M. "Intel Multi-Core Processors." Pogolinux. Intel, n.d. . Seffers, George I. "National Security Drives Quantum Computer Research." SIGNAL Magazine. SIGNAL Online, Oct. 2010. . â€Å"No one knows yet what a working quantum †

Childcare Unit 7 Play

Te Whariki Te Whariki is the Ministry of Education's early childhood curriculum policy statement. Te Whariki is a framework for providing children's early learning and development within a social cultural context. It emphasises the learning partnership between teachers, parents, and families. Teachers weave a holistic curriculum in response to children's learning and development in the early childhood setting and the wider context of the child's world. This curriculum defines how to achieve progress towards this idea for learners in early childhood learning environments.It is about the individual child. Its starting point is the learner and the knowledge, skills, and attitudes that the child brings to their experiences. The curriculum is also about early childhood settings. Learning begins at home, and early childhood programmes outside the child’s own home play a significant role in extending early learning and in laying the foundations for successful future learning. There a re four broad principles at the centre of the early childhood curriculum. Empowerment – The early childhood curriculum empowers the child to learn and grow.Holistic Development – The early childhood curriculum reflects the holistic way children learn and grow. Family and Community – The wider world of family and community is an integral part of the early childhood curriculum. Relationships – Children learn through responsive and reciprocal relationships with people, places, and things. The strands and goals arise from the four principles. The whariki is woven from these four principles and from the following five strands, or essential areas of learning and development.The principles and strands together form the framework for the curriculum. Each strand has several goals. Learning outcomes have been developed for each goal in each of the strands, so that the whariki becomes an included foundation for every child’s development. Strand 1: Well-being The health and well-being of the child are protected and nurtured. Goals Children experience an environment where: †¢ their health is promoted; †¢ their emotional well-being is nurtured; †¢ they are kept safe from harm. Strand 2: Belonging Children and their families feel a sense of belonging. GoalsChildren and their families experience an environment where: †¢ connecting links with the family and the wider world are affirmed and extended; †¢ they know that they have a place; †¢ they feel comfortable with the routines, customs, and regular events; †¢ they know the limits and boundaries of acceptable behaviour. Strand 3: Contribution Opportunities for learning are equitable, and each child’s contribution is valued. Goals Children experience an environment where: †¢ there are equitable opportunities for learning, irrespective of gender, ability, age, ethnicity, or background; †¢ they are affirmed as individuals; they are encouraged t o learn with and alongside others. Strand 4: Communication The languages and symbols of their own and other cultures are promoted and protected. Goals Children experience an environment where: †¢ they develop non-verbal communication skills for a range of purposes; †¢ they develop verbal communication skills for a range of purposes; †¢ they experience the stories and symbols of their own and other cultures; †¢ they discover and develop different ways to be creative and expressive.Strand 5: Exploration The child learns through active exploration of the environment. Goals Children experience an environment where: †¢ their play is valued as meaningful learning and the importance of spontaneous play is recognised; †¢ they gain confidence in and control of their bodies; †¢ they learn strategies for active exploration, thinking, and reasoning; †¢ they develop working theories for making sense of the natural, social, physical, and material worlds.

Understand How to Handle Information in a Social Care Setting

Understand how to handle information in social care settings It is essential that in a social care environment information is collected, used and stored correctly. Current legislation requires everyone working in social care to maintain certain records and keep them secure. Most of the information is sensitive and therefore not available to the general public. Information that is sensitive is called Confidential. Examples of confidential records are :- * Care & support Plans * Risk Assessments Personal information about individuals being supported * Personal information about workers Always record any information given to you by an individual even if you think it is trivial as it may help someone else. Always check an individual’s care and support plan before working with them as there may have been changes since you last worked with the individual even if it was only a short time ago. Access to all information should be restricted to those people to whom the information is re levant.Legislation relating to information handling includes :- * Data Protection Act 1998 * Freedom of Information Act 2000 * Health & Social Care Act 2008 (Essential Standards) Two key components of maintaining confidentiality are the integrity of information and its security. Integrity is achieved by the accuracy and completeness of information using proper processing methods. Security measures are needed to protect information from a wide variety of threats.It is important to have secure systems in place in respect of information handling in order to * Comply with legislation * Protect confidentiality * Prevent identity theft * Maintain the rights of individuals * Ensure information is accessible for those who need to know Guidance, information and advice on handling information can be obtained from :- * Colleagues * Senior Staff Members * Individuals (Service Users) * Policies & Procedures * Internet Find out what records your employer keeps and how they are stored and kept sec ureIf you become aware of any situation where you suspect or know that the agreed procedures have not been followed or are not being followed by yourself or another person, you have a duty of care to report the situation immediately to your manager or supervisor. If you have any worries/concerns over recording, storing or sharing information then :- * Report to a colleague * Report to a senior member of staff * Don’t share any information if unsure Assignment 209 Task B Amanda Clegg