The Pitfalls of Commercialization: Uncontrolled Fabrication of Cultures

The Pitfalls of Commercialization Un dominanceled Fabrication of Cultures?Most societies go through and through the process of Sociocultural Evolution as they aggrandize and develop. Sociocultural phylogenesis is constituted by the doctrines of cultural and social evolution, deciphering how cultures and societies have transformed all over time. It refers to the process by which structural reorganization is affected through time, in conclusion producing a form or structure which is qualitatively different from the inherited form. The perpetual changeation to environmental changes enables societies to improve their way of living by gaining efficiency (through technological innovations) and creativity. This analysis will discuss Ritzers (1983) The McDonaldization of high society and Instant Karma The Commercialization of Asian Indian Culture (Sandhu 2004) which talks active two distinctive cultural societies that are lost beyond the strut of commercialization.Sociologist George Ritzer (1983) expands the perspicacity of The McDonaldization of Society in which he elucidates that McDonaldization occurs when a culture possesses the idiosyncrasies of a fast-food restaurant. Ritzer (1983) argues that the model of rationalization in contemporary America is no long-acting a bureaucracy, but rather a fast-food restaurant as a more archetypal paradigm. The author discusses the magnitudes of rationalization that the changing societies pose (efficiency, predictability, calculability, and control over uncertainty) and the irrationality of rationality. Ritzer (1983) emphasizes the four primary constituents of McDonaldization (efficiency, calculability, predictability, and control). The first component, efficiency, suggests the optimal capacitor of the method for accompl... ...tance of such figure and tradition. The biggest concern is the issue behind the heathenish identity confusion from the aftermath of this craze. For the young adults, such cultural practice an d tradition are what constitute a huge part of their identity. For those who are just along for the ride, this is just a mere fashion statement, a fadsomething temporary. The transition from foreign to fashionable removed Asian Indians from their hold culture, customs, and traditions (Sandhu 2004).Assuredly, such obstacles in changing societies are bound to happen. As we adapt to our environment and culture, we learn ways that can help with innovation and tuition of societies. Gaining a real perspective and having a control over the situations is press release to help eliminate the formation of irrationality of rationality, and establish a firm foundation for ethnic identities.