Fly High with Sti College Angeles

Fly mettlesome with STI College Angeles A. INTRODUCTION July 11, 2012 1015 A. M (1st Semester of S. Y 2012-2013) It is her second week in her naked subscriber line as a musical scoreeting Officer Ms. Eleanor Pineda is very enthusiastic succession checking the STI College Angeles Strategic Plans for 2012. It has been eight-spot (8) years that STI College Angeles is not achieving the communicate flesh of starting signal year assimilators that essential be enrolled each schooling year, not to suggest that the shortage is majority half of what is projected. This is alarming Madam. Eleanor Pineda That is correct and it is disturbing in our give notice. We experience been working it out to hit and surpassed every years projection, however the competition with each the colleges and universities around Angeles city makes the competition stiffer. As you stop observe, we are determined in a mart hard with lots of tertiary schools which also commotions diverse courses. M s. Rowena T. Selom, executive STI College Angeles. This allow for by either odds serve as a ch completelyenge to you Eleanor as a impudently hired Marketing Officer.You will be in-charge in initi completelyy promote fresh graduates of secondary level to be part of our school, and promoting our identity inside the circle of Pampanga. My faculty so-and-so be of help in knowledgeable marketing, for we make sure that unless professors and instructors are qualified and meet all the requirements as set by CHED and TESDA. This is to ensure that quality pedagogics is macrocosm assumption to our bookmans. Mrs. Avelina A. Pena, academic Head STI College Angeles. Thank you Madam, I will sure be enquireing helpful hands for me to materialize the projection of the school. Eleanor Pineda Competition gets stiffer, The City College of Angeles will become unmatched of our greatest concerns, since according to the news I have heard, the construction of its twist (classrooms and l aboratories) will be fully utilised by second semester of this school year. It might even compete headspring with Holy Angel University and Angeles University Foundation, because hearsays is that it will offer affordable breeding fees like all early(a) government initiated colleges. Indeed, we should watch that scenario as well. Mary Ann Canlas, pay Manager. A moment of silence engrossed the room Oh.. before I forget, I would like to remind you that our calendar monthly meeting for July will be on Friday next week (July 20, 2012) together with our President, Mr. Condrado M. Dayrit. Eleanor please continue aspect at the concerns we have on falling to achieve our projected weigh of new students each year. Kindly formulate ideas and recommendations that would help STI College Angeles sustain its existence, profitably. Ill give my best Madam, and render only the best. , this statement was followed by a confident smile and a wink. Everyone separated path and work because B. C OMPANY BACKGROUND SYLLABUS, Inc. Background SYLLABUS, INC. (Symbol Sciences Languages and Laboratories for channel, Incorporation) was established with the purpose of bringing to the country side the fast emerging datarmation engineering science. The comp all believed that through technology the Filipino youth can become truly globally competitive.Sharing the alike(p) vision for the Filipino youth, thru franchise agreement with Systems engine room Institute (STI) the start-off STI school in Pampanga was overspreaded. In February 12, 1987 at Evangelista Bldg. , Mac Arthur Hiway, Angeles City (now dictated at Agsons Bldg. , Mac Arthur Hiway Balibago, Angeles City). Through the constant change in the labor STI diversified its product slowly integrated itself into education industry as a school that provides boundless career opportunities through ICT-enhance, non-IT programs such(prenominal) as the B.S in Business Administration and BS in Hotel eatery and Management. STI Coll ege Angeles break up was the pioneer franchise of SYLLABUS, Inc. , and because of the passion of Mr. Condrado M. Dayrit to continuously be a channel of quality education he later on trenchant to franchise other STI College sites STI College San Fernando (1988), STI College Nueva Ecija (1991) and STI College Guagua (1998). Unfortunately, because of economic crisis and d protestturns STI College Guagua and Nueva Ecija were closed, leaving San Fernando and Angeles in its existence. STI San Fernando is located at 2/F Titas Bldg. Gapan-Olongapo Road, City of San Fernando (Capital), Pampanga and is labelled as the main sleeve of STI College under the franchise of SYLLABUS. SYLLABUS, Inc. Vision and Mission Vision Statement To be a world-class institution primarily engaged in education and training offering a wide range of technology ground courses. Mission Statement SYLLABUS, Inc. exists primarily for bringing high quality, technology base education and training to areas outside the Metro Manila in hallow to assist in the process of countryside phylogeny and de-urbanization.It is also the purpose of SYLLABUS, Inc. to harness its resources of deal, money, technology and management know how in order to establish upriver and downstream enterprises and subsidiaries that will continuously provide opportunities for the comp anys own graduates, faculty, staff and the community at grownup. STI COLLEGE.. A Taste of History It all started when four-spot visionaries conceptualized setting up a training centre to consume very specific manpower needs. It was in the early 80s when noble-mindedo C. Lagman, Herman T. Gamboa, Benjamin A. Santos, and Edgar H.Sarte four entrepreneurs and friends came together to set up Systems engine room Institute, a training center that delivers basic programming education to professionals and students who want to learn this new skill. Lagman, Gamboa, and Sarte were all heavily involved in the growing computer industry, while Santos exclusively retired from his IT position in a pharmaceutical company. Sartes software house, Systems Resources co-ordinated (SRI), kept losing programmers and analysts to jobs abroad. Programmers and analysts were a rare breed wherefore, with only a a few(prenominal) training centers offering courses on computer programming.There was clear need to sense and hire people for SRI, and fulfil the need of a growing product line industry that was migrating to automated or computerized business processes. The makeers transformed the problem into an opportunity. Systems technology Institutes name came from countless brainstorming sessions among the founders, perhaps from Sartes penchant for three-letter acronyms from the companies he managed at the time. The initiatory two schools were inaugurated on August 21, 2983 in Buendia, Makati and in Espana, Manila and offered basic computer programming courses.With a unique and superior product on their hands, it was not difficult to bro aden the franchise through the founders business contacts. A year after the first two schools opened, the franchise grew to include STI Binondo, Cubao, and Taft. A unique value advise spelled the difference for the STI brand then First Well Tech You, Then Well acquire You. Through its unique Guaranteed Hire Program (GHP), all qualified graduates were offered jobs by one of the founders companies, or through their contacts in the industry. The schools 1st batch of graduates, all 11 of them, were hired by SRI.And through GHP, more than qualified STI graduates found themselves working in their field of interest straight out of school. No one among the four founders imagined that the Systems Technology Institute would become a college, or would grow to have over 100 schools across the country. But it did, all because of its unique value proposition, the synergy between the founders and their personnel, and the managements subjection to quality. Before the 1990s ended, STI also reco gnized the younger generations need to superior IT-enabled education.It was during this time that STI started to venture into basic and secondary education. With its huge experience in managing tertiary level campuses, STI understood the responsibility of providing the same quality of accomplishment tools and experiences to preparatory, elementary, and high school students. The outcome was the launch of the STI introductory genteelness and STI High School. The STI Colleges provide associate, baccalaureate, and masteral programs in the fields of Information and communications Technology (ICT), engine room, Business and Management, hospitality and Tourism Management, Education, and Healthcare.These programs are duly licence by the Commission on Higher Education (CHED) and the Technical Education and Skills increment Authority (TESDA). TESDA programs under the Colleges can also be ladderized with plump points that equip graduates with TESDA Certifications and the option to cont inue further studies in programs accredited by CHED. STI Vision We envision a technologically empowered society whose development and growth is driven by a knowledge-based workforce. STI Mission To be the draw in ICT-enabled human resource development through innovative learning and career planning methodologies.STI Values * Respect * Excellence * Malasakit * Meritocracy * Teamwork * Entrepreneurship * Service The chase individuals are those who have control and influence in the decision making activities of STI College Angeles (SYLLABUS). Mr. Condrado M. Dayrit SYLLABUS, Inc. President Ms. Mary Ann CanlasFinance Manager Ms. Rowena T. SelomSchool Administrator Angeles offset Ms. Avelina A. PenaAcademic Head Angeles branch Ms. Eleanor PinedaMarketing Officer Angeles branch Mr. Leo AdaptanteChannel Manager for North and exchange Luzon right away employer STI Headquarters (oversees the operation and sustainability f STI Colleges franchise) C. INDUSTRY BACKGROUND STI College An geles has been existing in Balibago, Angeles City for 25 years, pursuing its commitment in delivering quality serve to all students who aspire to become professionals with its affordable tuition fees. It occupies the 2nd to fifth floor of Agsons Bldg. in Balibago, accompanied with two (2) computer laboratories, one (1) kitchen laboratory, one (1) bar set-up laboratory, one (1) hotel room, one (1) electronics room, one (1) library and eight (8) classrooms for lecture setup. Class hour is within 700am to 600 pm.STI College Angeles offers biyearly courses (under the supervision of TESDA) that have ladderized program, four-year courses (under the supervision of CHED), and special courses such as travel to midsection Training, useful Keyboarding Training, and Personality Development Trainings. STI serve students from the 33 barangays of Angeles, Mabalacat, Dau, Porac, and Tarlac. within the vicinity of Angeles, it tries to attract enrollees from the existing 46 Secondary Schools es pecially quaternary year students. COURSES OFFERED by STI College Angeles Four Year Courses Two Year peculiar(prenominal) Courses B. S information processing system Science (BSCS) Associate in Computer Technology (ACT) B. S Information Technology (BSIT) Associate in Hotel and eatery operate (HRS) B. S Office Administration (BSOAd) Certificate in Computer Electronics Technology (CCEP) B. S Business Management (BSBM) Certificate in Call centralise Training B. S Hotel and Restaurant Management (BSHRM) Certificate in Effective Keyboarding Training B. S Tourism (BSTM) Certificate in Personality Development Training Its CompetitorsAngeles City has more than 60 schools (from primary, secondary, tertiary, and graduate schools) within its circle, and roughly 17 out of the 60 offers college courses. True enough, STI College Angeles is living in a school saturated environment and competition is getting stiffer each school year. Below is the matrix of all the competitors of STI College Angeles. ( address Marketing Concern created by Mr. Mark Lagman, Computer Laboratory Coordinator of STI College Angeles) College/University Distance fromSTI Courses Offered reading Fee(Per Semester) Estimated Population(as of S.Y 11-12) Angeles University Foundation 3 Km MedicineNursingLawHRMComputer ScienceInformation Tech. Bus. ManagementEducationCriminologyPsychology 26,000 to 45,000 9,000 Holy Angel University 4. 5 Km AccountingNursingEngineeringComp. ScienceInformation Tech. Bus. Management EducationHRMCriminologyPsychology 27,000 to 40,000 12,000 Republic Central Colleges 4 Km EducationNursingHRMManagementAccountingEngineeringComp. ScienceInformation Tech. Comp. SecretarialComp. Technician 21,000 to 28,000 2,000 Systems Plus College Foundation 1 Km BS Computer ScienceBS Info.Technology BS Bus. AdministrationBS Comp EngineeringBS ECEBS HRMBS in TourismBS Nursing 26,000 to 45,000 4,000 Systems Plus Computer College 4 Km 2yr Computer Science with Photoshop2-yr Info Technician with AutoCADD 2yr Comp Technology2yr Computer Secretarial2 yr HRSCaregiver2-yr Comp Engineering Major in Networking Technology 15,000 to 18,000 700 Mega Computer College 4 Km 2yr Comp Science2yr Comp Engineering integrated Programming1-year Computer Technician2yr Comp Technology 15,700 to 17,000 250 AMA Computer College Angeles City 4. Km BS Bus AdministrationBS Info TechnologyBS Computer ScienceBS Comp EngineeringBS Electronics Communications Engineering 19,000 to 23,000 400 AMA Computer Learning Center Angeles City 4. 5 Km Comp. Based AccountingOffice Information ManagementComputer Systems Design ProgrammingInternet TechnologyComputer Systems Networking Technology2-year Hotel Restaurant Management 13,000 to 18,000 400 AMA Computer Learning Center Dau, Mabalacat 3 Km Computer Systems Design ProgrammingOffice Information ManagementComputer Systems NetworkingTechnology2-year Hotel Restaurant Management 13,000 to 18,000 400 Integrate d Computer School Foundation 3 Km BS in Infromation TechnologyComputer Science2yr Computer ProgrammingComp. SecretarialComp. Engineering in Hardware Technology1-year Computer Technician 14,000 to 17,000 200 Montessori ProfessionalCollege 3. 5 Km Nursing ScienceComputer ScienceOffice SecretarialComputer AccountancyBusiness ManagementHotel and Restaurant Management 8,000 to 10,000 150 AIE College or Asiatic Institute of E-Commerce 3 Km 2yr Info.Technology 2yr Business Information Management2yr Computer Technology2yr HRS 10,000 to 12,000 250 Asian Institute for Computer Studies 2 Km BS Comp. Science 2yr Comp. Science2yr Comp. Secretarial2yr Comp. Technician2yr Hospitality Restaurant Services 9,300 to 14,000 450 Asian Institute of Science and Technology 2 Km 2yr Comp. Science2yr Business Information2yr Comp. Technician2yr Hospitality Restaurant Services 7,600 to 12,000 350 Clark International College of Technology 2 Km 2-yr Comp.Programming2-Yr Comp. Secretarial2-Yr Comp. Techno logy2-Yr Customer Relations Management2-Yr Consumer Electronics2-Yr HRS 14,000 to 17,000 400 Jose C. Feliciano College 2. 5Km BS Business ManagementBS Tourism2yr Computer Technician2yr Electronics TechnicianMarine EngineeringSea Farer CourseMidwifery Nursing Aide 16,000 to 22,000 1,200 Comparative depth psychology on Tuition Fees Marketing Strategies Activities STI College Angeles conform to the policy and set laws of STI Head Quarters located in Global City Taguig, Philippines.From the management to the academic concerns all of which need to be addressed to STI-HQ. Marketing techniques and activities were also product of STI-HQ. From billboards, to flyers, to CDs, donorships, career orientations, competitions, and scholarships month were all advised at the Head Quarters. This is to maintain the centralization of franchised branch of STI. Next page shows the Marketing Calendar and the Advertising and Promotion Expenses of STI College Angeles for S. Y 2012-2013. INQUIRY VS. NEW STUDENTSA. Y 2009-2011 ENROLLMENT SUMMARY A. Y 2006-2011 (All Graphs Source Marketing Concern created by Mr. Mark Lagman, Computer Laboratory Coordinator of STI College Angeles) STI College Angeles TOWS Analysis **THREATS** **WEAKNESSES** 1. Stiff competition with other colleges and universities. 2. Unstable economic condition in the Philippines that might affect parents decision in sending their children into college. 3. K+12 Policy ratify by the Philippines Department of Education which started S. Y 2012. 1.School frontal and location not gross to the public. 2. Lack spacious surrounding and token(prenominal) number of rooms 2 laboratories not enough to accommodate large classes. 3. Incomplete and obsolete facilities (for IT laboratories, Kitchen laboratory, and Library) 4. High-turnover rate of faculty members. **OPPORTUNITIES** **STRENGTHS** 1. The increasing demand of High School students to finish bachelor / associate courses. Continuous demand for ICT and other skilled p rofessionals. 2. Educational institutions will not become obsolete. 3.There are well-nigh 40 + Secondary Schools in Angeles City alone. Not to mention near places like Dau, Mabalacat, and Porac. There will always be new market to encourage every school year. 4. Can attract working people who wishes to continue study to enroll at STI. 1. Job Placement economic aid (E2E Employment to Enrollment) Program. 2. One of the reputable college institution in-terms of IT in the Philippines. 3. Flexible memorial can be given to an employee who wishes to study while working. 4. Well provide faculty members and staff. . Legal consent and requirements of CHED and TESDA properly organized. D. ALTERNATIVES July 20, 2012 130 P. M (STI College San Fernando Conference Room) Condrado (SYLLABUS, President) Its clear to finally meet you personally Eleanor, accept to SYLLABUS. Eleanor (STI Angeles, Marketing Officer) Its my pleasure to meet you Mr. President. Thank you for the warm encounter th at I have been receiving from all of you. Mary Ann (SYLLABUS, Finance Manager) Since everyone is settled already, I think we can now start Mr. President.The main agenda we have for todays meeting is the issues being face by STI College Angeles in failing to achieve the projected number of new student every school year. Condrado (President) Okay, that is clear with me. How can we address such dilemma then? Rowena (STI Angeles, Administrator) I believe that we moldiness continue investing in amend our facilities and equipment. If students have good equipment to use in their studies and can see nice facilities within our vicinity they will be spreading news on how good it is to be part of STI and will be encouraged to enroll.In addition, we must do additional effort in promoting our school by doing doubled effort in our promotion and advertising activities for 2012. Visit more schools sponsor seminars, events, and competitions make STI existence open to the public by displaying mult iple STI banners, billboards, and flyers indicating the courses we offer and the location for them to reach us. Condrado (President) Isnt that we have been doing the same things before? Avelina (STI Angeles, Academic Head) That is true Mr.President, however I believe that Rowenas suggestion is only one of the strategies that we can do to achieve our projected number of students. Yes we can improve our current facilities and equipment within the school and it can attract more students but additional students require additional space. As of the moment, our location can accommodate less than 500 students and we still experience minor problems in terms of room assignment and space. If our objective is to increase students and to meet our projected number of enrollees, we must start in preparing a better building first.A new building with larger and spacious structure, plus a visible facade will be an effective marketing strategy. Condrado (President) Hmm our place is genuinely not visi ble to the public. Mary Ann (Finance Manager) Your proposal is for STI Angeles to locate into a new building, larger than what we rent now a building with a visible facade for it to be more obvious to the public. The intention is good, but we must consider the financial status of STI Angeles before we can decide on that. Condrado (President) Can we now hear your proposal Eleanor? Eleanor (STI Angeles, Marketing Officer) Yes Mr.President, as I have listened carefully and as a result of my observation with the precedent years of STI Angeles the problem that we wanted to conquer is to get the target number of students. The solution that I would like to propose is Internal Marketing with STI Students. In every 1 student he/she should migrate 4 students (transferee or new student then the student will be given a gift of knowledge of 50% scholarship in tuition fee. And in every 6 students enrolled by 1 student, he/she will be given 100% scholarship plus a homogeneous and any STI kit.Th e way I came with the computation is shown in the screen 50% Gift of Knowledge (GOK) 100% Gift of Knowledge (GOK) 1 student = 20,000 (estimated payment, 50% GOK)4 student = 80,000 (enrolled)_________________________________________Total 60,000 10,000 (miscellaneous fee and OSF)__________________________________________ 70,000 (School) 1 student = 20,000 (estimated payment, 100% GOK)6 student = 120,000 (enrolled)___________________________________________Total 100,000 5,000 (Miscellaneous fee and OSF)___________________________________________ 105,000 (School)Other resolution is to have rental fee for any available rooms that we have Example a. Kitchen laboratory (700-900 pm) class for any tutorial culinary (others). b. Computer laboratory (700-900 pm) class for any tutorial in computers (others). c. Marketing strategy with the help of any organizations like SM Supermalls in SM City Clark. d. Sponsoring activities of any high school (example held a competition within their school or tabulations with their school or having seminars) e. twaddle to different school principals and have communications like school open house (some of the principals need an exposure). . Posting out STI College Angeles through the use of streamers. Condrado (President) I love the zest of ideas that are coming from everyones mind. Give me an action mechanism plan and a feasibility study on all your suggestions, present it to me next month. Lets call it a day *end* Gratitude to the following people who provided me the information and data to complete my term paper. Mrs. Rowena T. Selom, Administrator of STI College Angeles. Mr. Mark P. Lagman,Computer Laboratory Coordinator of STI College Angeles.