Hul Vijeta Essay

victorious l slangings from earlier years, a successful re bribe programme was implemented, reducing liability substantially. To exploit repurchases by all whoselsalers in the intercommunicate in the most efficient manner, thereby reducing HULs liability. Challenge To subordinate problems faced in previous redemption drives i. e. poor attendance, long waits and wasted agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, presumptuousness the background and geographical spread of venues. aimChallenge Target Audience HULs wholesalers, ( Vijeta Programme members) primarily small businesses, who attain stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and can redeem them for gifts. Redeem your points for rewards in your own city - that was the theme. Given that it is an yearly event, the task was to create a expiration This was through with(p) by creating a employ Vijeta AV Invites to ev ent.Event collateralsBackdrops A 74 city redemption drive everywhere 2 days in the cities with maximum points liability. . Day one for Platinum and fortunate members, Day 2 for Silver. 2. A nominal invite with members Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students individually per regularise ( instead of Agency resources) managed the redemption events with perfunctory reports to a Direxions coordinator. 4. HUL received transaction reports in spite of appearance 48 hours of the transaction universe doneDirexions coordinated with vendors to ensure that the value, quality and put up/ quantity of products was commensurate with expectations and demand. 6. A woolly copy of all points in each city to enable correct rewards being redeemed 1. 30,000 reward requests requested across the country 2. Rs. 100 Million worth of rewards redeemed.